![]() ![]() ![]() "Adobe Firefly is the only AI service currently that produces high quality professional content that is also commercially viable and can be embedded in creative workflows. "Adobe has a long and established history of AI innovation and the exciting new integration of Firefly into Photoshop (beta) will enable creatives to transform the way they work," Rufus Deuchler, Director of Worldwide Creative Cloud Evangelism at Adobe, told Creative Bloq. Adobe has already been adding AI-driven tools to Photoshop, with neural filters, which can transform facial features. We've already seen that Google Bard will be integrating Adobe Firefly, and it makes sense that Adobe's own flagship products get the same tech. ![]() The new features feel like a logical and inevitable development in Adobe's expansion of its generative AI tools. ![]()
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